EZ DOCK

THE CHALLENGE
EZ Dock needed a makeover in the form of a brand refresh. Sales collateral was drowning in product specifications; product marketing materials lacked emotional appeal. And, the company’s broad product line needed to be unified in a clean, fresh visual identity. In short, marketing communications didn’t enhance the brand experience.

OUR SOLUTION
Gate transformed bland product content into an aspirational, lifestyle brand. Starting with the EZ Kayak Launch, Gate added visual appeal to the sales and marketing message touching customer’s rational needs, but also stimulating an emotional connection to the outdoors. The new EZ Dock materials challenge the customer to get out on the water and have a kayak adventure. Headlines like, “Nature Is Waiting,” and “How Fun Gets on the Water,” accomplished this online, in video and through print. In the end, the company’s line of floating docks, PWC ports, kayak launches, and boat ports were unified under the company founder’s guiding belief that spending more time on the water is what life should be about.

EZ Dock has had double-digit sales growth since our rebranding efforts in 2016.

EZDock
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        John and his team at Gate were part of the team that helped EZ Dock move from a floating dock company to become a premier provider of waterfront solutions driven organization. In order to make the change we had to completely overhaul the look and feel of the brand. We would not have gotten there without Gate.

        The results are a 240% increase in web traffic to the new site. Double digit sales increases for the brand for the last two years.

        GREG HARRISON

        CMO NORTH AMERICA PLAY, PLAYPOWER, INC.

        A branding agency for
        those who want to travel a
        different path.

        (717) 874-2029

        © 2019 Gate 37B. All rights reserved.