When Gate created Fight’n Tomato Pizza brand, we knew we were fighting the big dogs in the frozen pizza aisle. Already an underdog brand punching above its weight class, Fight’n Tomato had to come to life with a character that wasn’t afraid to say anything. Gate commissioned an illustrator to showcase our tomato’s personality and express his emotions, actions and even his wardrobe! Once developed, we knew this super hero was going places. City after city, bout after bout, Fight’n Tomato made his way across the U.S. and into freezer cases everywhere.