When we created Fight’n Tomato Pizza Company, we knew that we are going up against the big boys in the frozen pizza arena. Already an underdog brand fighting above it’s weight class, Fight’n Tomato had to come to life with a character that wasn’t afraid to say anything. We commissioned an illustrator to dive deep into our tomato’s personality to find his emotional expressions, postures and the wardrobes to match. Once fully developed, we knew this tomato was going places. City after city, bout after bout, Fight’n Tomato made his way across the US and into freezers everywhere.