Gate was challenged to create fresh holiday designs for several beloved brands at The Hershey Company. The goal? Spark purchases for holiday gifting, crafts and baking.
Gate noted that Hershey had been using a heavy graphic design style with little lifestyle imagery and few emotional hooks. So, Gate evolved the brand design with an innovative creative strategy using identifiable silhouettes to frame special holiday moments. Brand imagery became warm, relatable and engaging. And the new brand design was pushed through national marketing platforms ranging from online to point-of-sale. Hot chocolate anyone?