At times, a client will come to us with a request to update their logo. Sometimes a new logo comes with a branding project. We sometimes get background information, sometimes not, but we always dig in to find the information needed to define the core of their brand.
We ask questions. We request all the information we can on the company and we research where this logo will appear in all applications. It’s a balancing act to move a company forward and pay homage to where they’ve been in a single mark, but we are proud when clients smile at their new “them.” Bittersweet when it’s no longer ours. Awesome when it becomes theirs.