OPS-CORE

THE CHALLENGE
Gate was tasked with the opportunity to reposition the well-established Gentex Corporation through its business unit, Ops-Core, as the stand-out offering of advanced integrated headborne systems for elite defense, law enforcement and security forces. We were also asked to evolve what was primarily a siloed product sales approach for headborne protection into an expanded offering that included integrated eye, ear and respiratory protection while unifying the entire product portfolio under the Ops-Core brand.

OUR SOLUTION
Gate consolidated Ops-Core’s product offerings and presented them under a refreshed and uniform brand design. We created simultaneous campaigns to make Gentex and Ops-Core a top contender for consideration on new contract opportunities in integrated eye, ear, respiratory and headborne protection solutions. We used geo-targeting to present our message directly to buyers and consumer influencers at trade shows and military bases. Using precise messaging and impactful imagery, we wooed prospects to our product pages and increased overall social engagement. We also developed robust sales materials that supported the Ops-Core team including digital campaigns, trade show booth design, product brochures and catalogs, sales decks and “how-to” videos.