PlayPower had grown over the years acquiring related companies. From a product and service perspective, they had grown into a one-stop destination for all indoor and outdoor themed play equipment needs. The brand needed to catch up unifying all these diverse companies into a new unified message, look and feel.
We utilized PlayPower’s bright and colorful brand elements to showcase the full breadth of PlayPower’s offerings – playground and outdoor lifestyle installations. We updated their website and created a brand video that demonstrated their global reach and broad capabilities with emotional appeal. We also created an 78-page capabilities brochure to show how PlayPower’s twelve business units could come together to impact park projects from smaller outdoor play to large resort-themed destinations. Each business unit was highlighted in a way to demonstrate how PlayPower could support all areas of a project.
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