Working with one of the top playground equipment companies in the world is a lot of fun. But PlayWorld isn’t all swing sets and monkey bars, it’s pretty serious business, too.
When they decided to help tackle the childhood play problem, we joined the fight. You see, fewer children are going outside, and recent studies confirm that kids between the ages of 10 and 16 are physically active for fewer than 15 minutes a day. Children today spend half the time in outdoor play as children did in the 1970s. How can we promote more outside play?
We partnered with PlayWorld to help them create and maintain marketing assets promoting more play. They measure success not just in dollars and cents, but in laughter, thrills, and screams of joy.
Our tightly integrated messaging and branding materials got this message across loud and clear. Through a collaborative effort, Playworld’s internal marketing team has been able grew Playworld’s revenue to over 46%. (between 2013-2016)
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