Create a brand for a mobile app used to assess player abilities for youth sports teams. But this brand had to reflect a special set of values that are often missing from youth sports- a sense of fairness. Bottom line, the brand needed to embody a sense of fun and fairness longed for by any kids, parents and coaches involved in youth baseball, soccer and hockey. A great challenge for any brand experience agency!

Gate worked with Scout Hat to research and design the brand from the ground up. It started with naming and brand messaging, it included logo design and digital development, and it led to business card design, creation of sales materials, website design and the development of a mobile app.

Gate took these branded-communication tools on the road for early tryouts at three different PA leagues. Gate had coaches and parents use the app, then we aggregated all the data to score each players performance. Gate generated custom reports from the data and shared them with coaches and families alike. Everyone loved the experience. Coaches felt less burdened and parents felt more focused and valued. Most importantly, the kids had a great time knowing they were being assessed more fairly.