Gate used a brand-design approach to the project which started with user insights. Assessment tools in youth sports have traditionally been biased toward better players detracting from a feeling of fairness and fun. So, the logo, and the overall brand, needed to combat that feeling. Gate developed a creative strategy focused on a fun, inclusive experience for kids, coaches and even league managers. Based on this strategy, Gate used a heavy, rounded typeface to denote the appropriate feel. Then Gate designed a cap and created a tagline which empowered kids to participate as equals. The Scout Hat brand made youth sports assessment fun again. And for the Gate team, the only thing more fun that helping a valued client succeed, is doing our part for kids in youth sports.