PlayPower

The Challenge
Update the overall brand position and presence of PlayPower as they continue to acquire additional companies, ultimately becoming the one-stop solution to creating a destination for all of your indoor and outdoor themepark needs.

Our Solution
We utilized PlayPower’s bright and colorful brand elements to showcase the full breadth of PlayPower’s offerings – playground and outdoor lifestyle installations. We updated their website and created a capabilities sizzle real to demonstrate their global reach. We also created a 80-page capabilities brochure to show how PlayPower’s twelve business units could come together to impact park projects – from smaller outdoor play to large resort-themed destinations. We highlighted how each would impact the respective areas of the project.