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February 12, 2025

When Letters Speak: The Art and Impact of Typography in Modern Branding

Typography is so much more than a selection of fonts; it’s a profound art that inspires, engages, and builds memorable and enduring brand identities.

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December 20, 2024

Anticipating Success: Creating the Pursuit Brand Mark

Gate turned complex aviation concepts into a sophisticated brand mark for Gentex’s next-generation Pursuit helmet.

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December 4, 2024

Bleeding Blue All the Way Through: How Gate Brought Ronzoni Pasta to St. Louis Blues Country

Gate transformed Ronzoni pasta from a Queens icon to a St. Louis hometown favorite through an innovative Blues NHL partnership, featuring custom arena activations, city-wide advertising, and clever brand integrations that drove major sales growth in the region.

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October 15, 2024

What to Include in a Brand Style Guide, The Blueprint of Your Brand

Discover the key elements every brand style guide should include, from logo usage to tone of voice. Learn how to create a user-friendly guide that ensures brand consistency across all platforms.

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August 27, 2024

Going Native: Redefining Community in the Digital Age

By “going native” online, brands can authentically integrate with local and digital communities to build distinctive identities and customer loyalty.

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June 3, 2024

Walking the Tightrope: How Gate Is Using AI Right Now

At Gate, we balance AI precision with human creativity to enhance brand marketing and create efficient, authentic, and effective strategies.

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March 15, 2024

The Ingredients of Trust: Building Brand Loyalty Through Storytelling in the Food Industry

In the highly competitive world of food marketing, building brand loyalty requires more than just a catchy jingle or a clever tag line.  While the right ingredients, the right packaging, and the right taste are all critical to keeping casual consumers coming back for more, it’s the right storytelling that solidifies a food brand’s value…

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December 4, 2023

Cultivating Connection: Understanding Branding, Engagement, and Loyalty

Discover how branding impacts engagement and loyalty through through the use of brand identity, brand storytelling, and integrated marketing.

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October 17, 2023

Giving Your Brand a Personality: The Importance of a Brand Refresh

Explore the transformative power of a brand refresh in personifying your brand, leveraging color psychology, and cementing a robust brand identity.

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September 8, 2023

The AI Revolution in Branding and Design

AI in branding and design is a natural evolution of marketing automation. Approach it with balance, however: embrace the innovation but always remain cautious.

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