Hershey Foods

The Challenge
We were tasked to create the stylings for the 2019 holiday season for several of Hershey’s business units with go-to market strategies that facilitate the product trials in specific family experiences – gifting, crafting, baking.

Our Solution
For the last 5 years, Hershey Company has been using a heavy graphic look with no lifestyle imagery or emotional hook. We evolved that look by incorporating lifestyle imagery using their identifiable silhouettes as the framing device emphasizing those special holiday moments. The work was shown across all platforms from online to in-store point of sale.