RONZONI PASTA
St. Louis market exspansion

The Challenge
Recently acquired by St. Louis-based 8th Avenue Food & Provisions, this 100+ years-old brand was ready to make its debut in the Mississippi region. After a year-long brand refresh, Ronzoni was struggling to relaunch itself into the pasta market. The brand had the look, but did not have the momentum.

Our Solution
Gate was enlisted to regionally activate Ronzoni as St. Louis’s “Gateway to Pasta.” We leveraged the city’s famous landmarks and experiences, such as the Gateway Arch, The Hill dining district, and the St. Louis Blues NHL team, and created an outdoor brand awareness campaign focusing on St. Louis being the newly adopted home of Ronzoni. The campaign idea exploded into a sports sponsorship with the St. Louis Blues franchise, with Gate jumping in to wrap the Blues Olympia ice cleaning machine with a fresh Ronzoni design and create LED animations that filled the Enterprise Arena with falling pasta and
St. Louis-based messaging.

Testimonials

Over the past fifteen years, I’ve served as CEO at four different companies. During that time, I have partnered with Gate to rebrand product portfolios, launch new products, and develop winning marketing strategies, ultimately helping grow these businesses for successful private equity acquisitions. 

Of all our collaborations, the Ronzoni pasta launch in St. Louis has been my proudest moment. When 8th Avenue Food & Provisions acquired Ronzoni in 2021, we needed an agency that could make this iconic brand feel at home in St. Louis. Gate didn’t just understand the assignment—they NAILED it. They wove together the cultural fabric of The Hill with the passion of Blues hockey to create something truly special. The arena takeover during warmups, the branded LED displays, and especially the Ronzoni ‘Zamboni’—it all came together perfectly. I only wish I had found John and the team at Gate 20 years sooner. 

What makes Gate exceptional isn’t just their creative brilliance or their lightning-fast execution—it’s their ability to capture the heart of a brand and its audience. They could offer a masterclass in branding and design. Just as the Blues are St. Louis’s hockey team (and mine), Gate has been my team throughout my career. They get it, they deliver, and they continue to surpass expectations. The truth is many of the ideas I’ve been praised for over the years originated with John Kreider and his team at Gate. They’ve been the creative force behind some of my proudest professional achievements, and I couldn’t recommend them more highly.

Scott McNair, CEO
8th Avenue Food & Provisions
4 Years 8 months

We worked with GATE for the first time this season on a brand-new partner’s needs. We were on an extremely tight timeline to make it to the Home Opener. Little did we know that GATE would be one of the fastest, most efficient, and accurate agencies we’ve worked with. From the moment we sent over specs, we received story boards and graphics soon after that were creative and meaningful to the brand. The graphics were well thought out and did not feel rushed, even in a rushed environment. 

Amy Johnson
St. Louis Blues
Business Development Executive | Corporate Partnership Sales
11 years

Working with GATE was as smooth as it can get. We were introduced to GATE as the agency representing a brand-new client, and GATE was able to deliver on the new client’s ideas in a tight two-week timeframe, accurately and AHEAD OF SCHEDULE. It was immediately apparent that GATE treats their clients the same way we treat our clients, with their partner’s needs and goals at the forefront. The thoroughness of their process, from conception to production to activation and confirmation that what they delivered met their own high standards of excellence. As a sports business professional, a team like GATE is highly capable for executing a partner’s vision in any signage medium, Olympia’s included.

Phil Abernathy
St. Louis Blues
Manager, Corporate Partnerships, Activation and Services
6 years